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Brunswick Internship Programme

in association with unicornjobs.com

Click here to download an application form. Application forms should be filled out, in full, and submitted by email by noon on Monday 30th August.

Applications must be submitted electronically by email. Printed and posted applications will not be accepted.

You can read about our 2009 interns’ experiences on the programme by clicking here

Brunswick, the leading financial corporate communications company, together with Unicorn Jobs, is inviting applications for a 10-week training programme, with a training allowance, for University Of East London graduates, starting on Monday 13th September 2010.

The Brunswick Internship Programme is open to black and minority ethnic graduates. This group is currently recognised as being under-represented in PR and this training programme is advertised under Section 37 of the Race Relations Act 1976.

Contents

What is this programme?
Is this programme for you?
What you will do and what you will learn
Training allowance
Selection process
Assessment Day
Assessment Day Preparation
Dates
Application Form
About PR and Corporate Communications
About Brunswick
About unicornjobs.com

What is this Programme?

  1. The Brunswick Internship Programme is a 10-week full-time training course in public relations, designed to equip participants with relevant skills to work in the PR/corporate communications industry.
  2. The next programme will place from Monday 13th September – Friday 19th November 2010.
  3. Participants will receive formal training, meet leading practitioners from the communications business, and participate in practical PR projects.
  4. The training programme will run for a 10-week period, during which participants will be paid a training allowance and receive travel expenses.
  5. There is no promise of employment at the end of this programme, but participants will receive expert careers coaching.

Is this Programme for you?

  1. The programme is aimed at UEL graduates who have graduated in the past three years.
  2. First degree or post-graduate applicants are welcome.
  3. Applicants should have an interest in pursuing a career in public relations/corporate communications in the UK, but are not required to have any previous experience in this industry.
  4. The programme is intended to prepare graduates to work in PR in the UK and to address the lack of diversity in this country. For this reason, although the programme does not guarantee subsequent employment, applicants must have the right to work indefinitely in the UK. Proof of this right will be required.
  5. Applicants must be able to commit for the full 10-week programme from Monday 13th September – Friday 19th November 2010.

What you will do & what you will learn

  1. Interns will be based primarily in the unicornjobs.com offices in Shoreditch E1, in central London (Liverpool Street and Old Street stations). Assignments and training sessions will take interns to other parts of London and, occasionally, beyond. A travel allowance will be given.
  2. Office hours are 9.30am – 5.30pm and interns will be required to attend the programme between these hours for the duration of the training course. Applicants who live a long way from Shoreditch should consider their journey times before they apply.
  3. Interns’ time will be split between formal training workshops, visits to Brunswick’s City HQ and media companies around London, and participating in practical PR projects.
  4. While on the programme, interns will gain skills, knowledge, and practical experience in the following areas:

Public Relations & Communications
Understanding your audiences
Communications strategy
Market research
Crafting messages
Running a PR campaign
Understanding the media
Writing a press release
Media monitoring and cuttings
Presentation skills
Crisis management
Internal communications
Financial PR
Financial calendar work
Investor relations
Understanding the City
The Stock Exchange and how it works
Corporate social responsibility
Agency and in-house roles

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Editorial
Writing and researching stories
News and features
Written and online media
Using the internet to disseminate financial information
Sub-editing
Editorial style and policies
News judgment
Picture sourcing
Interviewing
Workflow and file management
Libel and legals

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Web & IT
Blogging
Website development
Content management systems
Processing photos
Desktop publishing
Excel, Powerpoint, Photoshop
Apple Mac skills
Using a server

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Office Skills
Dress codes and etiquette
Time management
Team work and interpersonal skills
Telephone skills
Office equipment
Email protocol
Health & Safety

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Your Career
Career planning
CV writing
Personal networks: how to develop and use them
Job search
Job applications
Job interview techniques

This training will be delivered through lectures, workshops, meetings with practitioners, and visits to PR and media companies in central London.

We would emphasise that participation in this training programme does not guarantee future work; it is purely a training opportunity to provide the successful candidates with the skills to pursue future employment opportunities in PR .

All interns will receive extensive skills coaching and careers advice and will leave the programme better prepared to find the right job and launch their career. We will provide all participants with references and help them with their CV and portfolio.

Training allowance

  1. Office hours are 9.30am – 5.30pm and interns will be required to attend the programme between these hours for the duration of the course.
  2. Interns will receive a training allowance in the region of £235 per week (2010 rate tbc), less National Insurance contributions. Please note that you may be liable for tax on this income.
  3. Interns will receive a travel allowance from home to Zone 1 for the duration of the programme.

Selection process

  1. Interns will be chosen by a two-stage selection process:
  2. Interested candidates should submit an application form by midday on Monday 30th August 2010.
  3. A shortlist will then be drawn up and these candidates will be invited to attend an Assessment Day on Monday 6th September at the Stephen Lawrence Centre at Deptford Bridge. This is the only Assessment Day, so candidates should keep the whole day free until they know if they have been shortlisted.
  4. The application form is the most important part of the selection process.

Assessment Day

  1. When we have received all applications (closing date: midday Monday 30th August) we will draw up a shortlist and these candidates will be invited to attend an Assessment Day on Monday 6th September at the Stephen Lawrence Centre at Deptford Bridge.
  2. You will be required to attend from 9.30am to 4.00pm.
  3. The Assessment Day will consist of written tests, group exercises and individual interviews. You will also be asked to give a presentation.
  4. You will be fully briefed about the Assessment Day before the event (details about this briefing below) to help you perform well at this stage, and will be given advance warning of your presentation topic to give you chance to prepare.
  5. You must wear business dress for the Assessment Day.

Assessment Day Briefing Session

  1. In preparation for the Assessment Day, shortlisted candidates will also be required to attend a short (approx 30 minute) Briefing Session at UEL the previous week.
  2. You will be fully briefed about what the Assessment Day will involve, and will be given advance warning of your presentation topic to give you chance to prepare.
  3. Shortlisted candidates will be contacted by telephone/email on Wednesday 1 September to confirm their attendance at both the Assessment Day and the Briefing Session.

Dates

  1. Wednesday 9th June, 3pm, UEL: An afternoon Information Session providing a beginners guide to PR and information about the programme (info will be posted on the UEL website).
  2. Wednesday 28th July, evening (date and venue tbc): An evening Information Session about the programme with speeches from internship founder Heather McGregor and a representative from Brunswick, plus tips on filling out your application form (info will be posted on the UEL website).
  3. Monday 30th August, midday: Deadline for applications.
  4. Thursday 3rd September (tbc): Assessment Day Briefing Session
  5. Monday 6th September: Assessment Day at Stephen Lawrence Centre at Deptford Bridge
  6. Wednesday 8th September: successful applicants notified.
  7. Monday 13th September: Programme starts for 10 weeks.
  8. Friday 19th November: Programme ends.

Application Form

  1. Click here to download an application form
  2. This should be filled out, in full, and submitted by email to brunswick@unicornjobs.com by midday on Monday 30th August.
  3. APPLICATIONS MUST BE SUBMITTED BY EMAIL. POSTED APPLICATIONS WILL NOT BE ACCEPTED

About Public Relations (PR) and Communications

Some 48,000 people currently work in Public Relations or Corporate Communications in the UK and it is one of the top three career choices for graduates. PR is all about managing an organisation’s reputation, principally by communicating appropriate messages to relevant ‘audiences’: including customers, clients, shareholders, the media and government. Every kind of organisation needs to communicate and so a career in PR can literally take you anywhere.

Check out the Unicorn Jobs guide to PR

About Brunswick

Brunswick is a corporate communications partnership. We provide informed business and communications advice, at a senior level, to companies and organisations around the world; helping them to address critical communications challenges that may affect their reputation, share price and market valuation, or ability to achieve their business goals.

Worldwide, we are one firm, a privately-held partnership that has grown person-by-person, from three partners in one office in 1987, to more than 70 Partners and 35 Directors in 14 offices around the world today. In total, we are more than 400 people.

Our predominance of senior professionals from a range of industry backgrounds (including banking, law and journalism) gives us a major competitive advantage and our clients a significant benefit. As a result, we are ranked in first position in the league tables for communications advisers on mergers & acquisitions in both Europe and North America.

Our clients often face demanding issues and audiences. They look to us for a team of highly experienced and dedicated communications specialists working together as one firm.

About unicornjobs.com

Unicorn Jobs is a PR careers company.

Our recruitment division places people into PR and communication roles, both in-house and in agency, from entry-level to middle-management.

Our content division publishes the fortnightly e-bulletin for PR people, esPResso, and a wide range of content on the unicornjobs.com website.

Our training division runs hands-on internship programmes for talented young people considering a career in communications.

Unicorn Jobs is part of the Taylor Bennett group, and therefore a sister company to Taylor Bennett, a leading ‘executive search firm’ exclusively focused on corporate communications.

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