Brunswick Internship Programme Prospectus

This page outlines the Brunswick Internship Programme, run by Unicorn Jobs with Brunswick, Taylor Bennett and the University Of East London, and describes what participants learn.

How it works

1. Interns are based primarily in the Unicorn Jobs offices in Shoreditch, Central London.

1. Office hours are 9.30am – 5.30pm and interns are required to attend the Programme between these hours for the duration of the training course.

1. Their time is split between formal training workshops, visits to Brunswick’s City HQ, and participation in practical PR projects.

1. Formal training is delivered through lectures, workshops, meetings with practitioners, and visits to PR and media companies in Central London.

1. Interns receive a training allowance and travel expenses.

Topics

While on the Programme, Interns will gain skills, knowledge, and practical experience in the following areas:

Public Relations & Communications
Understanding your audiences
Communications strategy
Market research
Crafting messages
Running a PR campaign
Understanding the media
Writing a press release
Media monitoring and cuttings
Presentation skills
Crisis management
Internal communications
Financial PR
Financial calendar work
Investor relations
Understanding the City
The Stock Exchange and how it works
Corporate social responsibility
Agency and in-house roles

Editorial
Writing and researching stories
News and features
Written and online media
Using the internet to disseminate financial information
Sub-editing
Editorial style and policies
News judgment
Picture sourcing
Interviewing
Workflow and file management
Libel and legals

Web & IT
Blogging
Website development
Content management systems
Processing photos
Desktop publishing
Excel, Powerpoint, Photoshop
Apple Mac skills
Using a server

Office Skills
Dress codes and etiquette
Time management
Team work and interpersonal skills
Telephone skills
Office equipment
Email protocol
Health & Safety

Your Career
Career planning
CV writing
Personal networks: how to develop and use them
Job search
Job applications
Job interview techniques

Outcomes

Participation in this training programme does not guarantee future work; it is purely a training opportunity to provide the successful candidates with the skills to pursue future employment opportunities in PR .

All Interns receive extensive skills coaching and careers advice and will leave the Programme better prepared to find the right job and launch their career. We provide all participants with references, help them with their CV and advise on possible job opportunities.