Just one big question - where next?

Well, all the best American TV shows have a clips episode from time to time, and this is ours. Not that Ask The Unicorn is an American TV show, but surely it’s only a matter of time before the concept is snapped up by Fox or HBO.

But with an increasing number of PR people reviewing their career options in the context of the current economic climate, we thought it would be useful to revisit some past Ask The Unicorn columns, because that big career question – “where next?” – is always a lot easier when you break it down into lots of smaller questions. So, here goes…


How do you job hunt in a recession?

Will there be any opportunities for junior PR people in the recession, and what can you do to make yourself stand out from the crowd? Answer here

How do I find find the right jobs?

Some tips on looking at job ads, and picking the right ones for you. Answer here

Are my PR skills any use in a marketing job?

Perhaps you want to widen your job search to increase your chances. Are your PR skills of value in sectors other than straight public relations? Answer here

What should I be reading?

Make yourself more employable, and arm yourself with interesting things to say in interview, by keeping up with the news, PR and media media. Answer here

How important is networking?

Very important. Find out why and how. Answer here

What should I say at job interviews?

10 golden interview rules. Answer here

What should I wear?

And some tips on interview dress codes. Answer here

What if I have to give a presentation?

10 tips on how to give the perfect presentation. Answer here

How do I discuss salary?

This is always a tricky one. Here’s some advice. Answer here

What will it mean if I go freelance?

If this is something you’re seriously considering, here is an outline of the pros and cons of being a freelancer to help you decide if it’s right for you. Answer here

What is I am aiming for the very top?

That’s the spirit, don’t let the gloomy economy hamper your ambitions. Here’s some tips for anyone planning (PR) world domination. Answer here