“I recently started my first job in PR. My boss has a short temper and can be difficult to deal with. However, I love the client accounts I’m working on and am getting some great experience under my belt. How can I survive my boss’s wrath for another 12 months in order to get a decent amount of experience on my CV?”

“I’ve accepted a new job and am about to resign. My current boss has a severe lack of motivational and management skills. My colleagues are unhelpful and the atmosphere is awful. Should I mention that these are my reasons for wanting to leave?”

Do you have a team leader role? Do you feel that morale on your team is low? How can you improve the atmosphere in your work place?

You currently work in consumer tech PR but you have a real passion for fashion. Is it possible for you to move into a PR role in another sector, or are you stuck in tech forever?

Have you ever been for a job interview and then been told that you were not offered the job on the basis that you were not the right “cultural fit”. What does that mean? Are they just fobbing you off?

Many people will meet recruitment consultants for the first time when they are applying for their first or second jobs, but might not realise the role such a person can play in helping a PR person develop a long and successful career.

Did you know that, when a recruiter receives a CV, it is likely that they will spend no more than 30 seconds looking at it before they decide if they will call you for interview? First impressions count.

As well as packing in the cigarettes and losing a few pounds it’s time to overhaul your career and become a better PR person. Follow our ten career resolutions and you can’t go wrong.

Well, all the best American TV shows have a clips episode from time to time, and this is ours. Not that Ask The Unicorn is an American TV show, but surely it’s only a matter of time before the concept is snapped up by Fox or HBO.

But with an increasing number of PR people reviewing their career options in the context of the current economic climate, we thought it would be useful to revisit some past Ask The Unicorn columns, because that big career question – “where next?” – is always a lot easier when you break it down into lots of smaller questions. So, here goes…

I am currently between PR jobs and have been offered some freelance work – what are the implications of working freelance?

I’m a PR professional looking for a new job and keep seeing interesting looking marketing roles. Do my PR skills make me suitable for a marketing job?

I have my first PR job interview coming up and I’m frightened the recruiter will use some jargon words I don’t understand and I’ll look like a fool. Any tips?

I’m about to write my first press release, any tips?

An interview question lots of PR recruiters ask me is ‘what do I read?’ – what should I say?

I’m about to graduate and want to work in PR. My degree is in history – do I need to go and do a PR-based masters course before looking for work?

I’m looking for my first or second PR job – will there be any entry-level opportunities in the sector this year given the economic situation?

Any suggestions for my work-related New Year resolutions?

I have to give a presentation. What tips can you give me?

I’ve got a job interview coming up, what should I wear?

I’ve decided I want to change my job, but, with the current economic climate and everything, I’m finding it really difficult. I’ve had a number of interviews but without success. What can you advise?

I am in the final stages of the interview process for a new job and the issue of money will come up at the next meeting. Help!

I am useless at interviews – help!

I always think of September as being a cut-off in the working year, where I try to buckle down after the summer. If I was to make any ‘new work year’ resolutions, what would you recommend they be?

It may be terribly uncool to admit it, but I am really ambitious! I want to go as far as I can in my PR career – what is your advice?

How important is networking for my career prospects? How, exactly, should you network?

I think I’m due a pay rise but don’t know how to ask. How is it done?