esPResso - a shot of PR in your inbox

esPResso is the free fortnightly e-bulletin for PR people. Each issue is packed with news and features about the PR and corporate communications industry, plus a round up of key media stories, professional development tips and an interview with a leading PR person. To read the latest edition click here or check out archive editions below.

	Issue 36 - 27 May 2010 Latest News: Comms challenges of new style government, NLA dispute update Well Quoted: Sarah Willougby of NHS Hounslow Media Review: BBC Trust consultation ends, Times website previewing Career Tips: How do deal with a moody boss Click here to open
	Issue 35 - 5 May 2010 Latest News: Tories pledge comms cuts, Google still top brand Well Quoted: Jason Gale of Handmade UK Media Review: Fleet Street's political allegiances, new ITV CEO arrives Career Tips: How to quit? Click here to open
	Issue 34 - 13 April 2010 Latest News: New MPs will rely more on social media, PAC launches Well Quoted: Former Brunswick intern Claude Peters Media Review: New owner and editor for Indy, Times announce pay wall launch date Career Tips: How can you boost morale in your team? Click here to open
	Issue 33 - 23 March 2010   Latest News: What will latest political scandal mean for lobbyists? Well Quoted: Rhodri Harries of Kaizo Media Review: Channel 4 criticised by MPs, Facbook tops US web chart Career Tips: Can you move to a PR role in a different sector? Click here to open
	Issue 32 - 9 March 2010   Latest News: ASA extends to social media, Freud gets Olympics Well Quoted: Kate Hartley of Carrot Communications Media Review: BBC cuts, ITV profits, more iPad Career Tips: What do people mean by "cultural fit"? Click here to open
	Issue 31 - 16 February 2010   Latest News: Cameron pledges lobbying rules, Toyota's PR challenges Well Quoted: Roberta Whitter of Brunswick Media Review: The London Weekly, MEN to be sold Career Tips: Where do recruitment consultants fit in? Click here to open
	Issue 30 - 2 February 2010 Latest News: PRCA join NLA battle, new best practice website Well Quoted: Nikki Rooke of Society Of Motor Manufacturers Media Review: The iPad, and new bosses at ITV and C4 Career Tips: Making your CV more effective Click here to open
	Issue 29 - 19 January 2010   Latest News: NLA backtracks, PR industry on the up Well Quoted: Katie Bawler of Eulogy! Media Review: Chris Evans, Jonathan Ross and the Independent Career Tips:  Some New Year career resolutions Click here to open
	Issue 28 - 22 December 2009 Latest News: Unicorn interns in Yorkshire, NLA take to Tribunal Well Quoted: Best of the interviews in 2009 Ask The Unicorn: A past questions round up Click here to open
	Issue 27 - 18 November 2009 Latest News: Developments in political comms, Media Week closes Blog Review: Search engine optimisation for PRs Well Quoted: Dan Humphreys from Markettiers4DC Useful Distractions: Help battle the post backlog (sort of) Click here to open
	Issue 26 - 19 October 2009 Latest News: Unicorn interns, PRCA boss on lobbying Blog Review: Bloggers v traditional journalists Well Quoted: Anna Gawan of IPC Media Useful Distractions: Some radio fails Click here to open
	Issue 25 - 17 September 2009 Latest News: Blogger focuses on lobbyists, lucozade's PR challenge Blog Review: The importance of good punctuation Well Quoted: Richard Dawes from DawBell PR Useful Distractions: Is it a font, or is it a cheese? Click here to open
	Issue 24 - 8 September 2009 Latest News: Interest in Tory conference up, Facebook is king Blog Review: An open letter on consumer feedback Well Quoted: Daljit Bhurji of Diffusion PR Useful Distractions: Stage a Google fight Click here to open
	Issue 23 - 27 July 2009 Latest News: CIPR medals, and the government's Twitter tips Blog Review: Why you should use Twitter Take Two: Examples of great 'branded content' initiatives Well Quoted: Neil Mackinnon of the Edinburgh Fringe Society Useful Distractions: The ultimate consumer complaint - in song Click here to open
	Issue 22 - 13 July 2009 Latest News: Tories stand by their comms man, Guardian 100 Blog Review: Make blog PR personal Take Two: Examples of organisations using Twitter Well Quoted: Kizzi Nkwocha of PRhq Useful Distractions: Mistabishi puts HP into the mix Click here to open
	Issue 21 - 29 June 2009 Latest News: PR man involved in expenses scoop, PR-led hats Blog Review: Less is more when presenting Take Two: Interesting bits of research on social media Well Quoted: Bieneosa Ebite, MD of Bright Star PR Useful Distractions: In memory of Jacko, a one man 'Thriller' Click here to open
	Issue 20 - 15 June 2009 Latest News: Communicating tricky politics + even trickier economies Blog Review: Capitalising on tube strike + some branding blogging Special Feature: Catching up on the Brunswick interns Well Quoted: Dom Whitehurst of Hotwire sister company 33 Digital Useful Distractions: Virtual recession, hard times with The Sims Click here to open
	Issue 19 - 29 May 2009 Latest News: PAC plans published, Abbey brand to go Blog Review: Some recession lessons from McDonalds Take Two: Web tools for producing corporate literature Well Quoted: Dwynwen Williams, Senior Account Director at ATOM PR Useful Distractions: Cut up Sir Alan Click here to open
	Issue 18 - 30 April 2009 Latest News: Pig flu PR, financial PR needs more digital Blog Review: Is PRFail ad PR fail? In defence of McBride Ask The Unicorn: A past questions round up Well Quoted: Shelley Bennett, Press & PR Manager, Brighton Festival Useful Distractions: Beyonce, not singing off key, well, not really Click here to open
	Issue 17 - 9 April 2009 Latest News: PRCA investigate idea theft, PR goes all a Twitter Blog Review: The PR challenge of a political scandal Ask The Unicorn: The pros and cons of going freelance Well Quoted: Stephen Waddington, MD of Speed Communications Useful Distractions: More Twitter-based time wasting! Click here to open
	Issue 16 - 24 March 2009 Latest News: Loewy merge PR agencies, evaluation still important Blog Review: Do you prefer home or office working? Ask The Unicorn: Do my PR skills equip me for a marketing role Well Quoted: James Rowe, Press Office at Firebox Useful Distractions: David Mitchell on rude TV shows Click here to open
	Issue 15 - 10 March 2009 Latest News: PR boosts brand value, the Twitter challenge Blog Review: Is Max Clifford a good PR advocate? Ask The Unicorn: Twelve bits of PR jargon to memorise Well Quoted: Karen Bennett from the International AIDS Society Useful Distractions: How would you deal with this customer? Click here to open
	Issue 14 - 23 February 2009 Latest News: Northern Rock rep review, Cadburys eyebrow fun Blog Review: Social media really is important, and for B2B too Ask The Unicorn: Ten tips for better press releases Well Quoted: James Kingsley, Comms Manager at Marwyn Useful Distractions: Get belly flopping! Click here to open
	Issue 13 - 6 February 2009 Latest News: To disclose or not to disclose, Lydon boosts butter sales Blog Review: Virgin kown publicity isn't PR Ask The Unicorn: What should you be reading? Well Quoted: Nikki Wright, head of music festival PR firm Global Publicity Useful Distractions: Add some unicorns to your website Click here to open
	Issue 12 - 20 January 2009 Latest News: More predictions, quango PR outrage, more BK fun Blog Review: The importance of stories in social media PR Ask The Unicorn: Do you need a public relations degree to work in PR? Well Quoted: Oliver Rawlins, Head Of External Affairs, BBC Worldwide Useful Distractions: Enjoy a bit of human Tetris Click here to open
	Issue 11 - 9 January 2009 Latest News: Is PR recession proof? Should lobbying be registered? Blog Review: Essential skills for 2009 Ask The Unicorn: Will there be entry-level opportunities in PR this year? Well Quoted: Jackie Rowley, Director Of Comms, GMC Useful Distractions: Back To The Future's Tom Wilson's answers song Click here to open
	Issue 10 - 22 December 2008 Latest News: Good causes, online rebrands, burger perfume Blog Review: Add value rather than cut prices Ask The Unicorn: Some New Year career resolutions Well Quoted: Christine Armstrong, Director Of Comms, BBDO Useful Distractions: Why not elf yourself this Christmas? Click here to open
	Issue 9 - 24 November 2008 Latest News: PR spend to rise, Mail chief on privacy Blog Review: A PR's view on Strictly Sergeant Ask The Unicorn: Top tips for giving presentations Well Quoted: Richard Mollet, Director of Public Affairs from BPI Useful Distractions: Dot dash dot - some morse code fun Click here to open
	Issue 8 - 5 November 2008 Latest News: More credit crunch, some Sachsgate and Dr Pepper Blog Review: Hats off to Fiat, is this extension pants? Ask The Unicorn: What should you wear for an interview? Well Quoted: Alex Fordham from music PR agency Scruffy Bird Useful Distractions: Can you click the ball? Click here to open
	Issue 7 - 17 October 2008 Latest News: Banks failing, lots of rebranding Blog Review: How to communicate with bloggers? Ask The Unicorn: Tips for more effective job hunting Well Quoted: Tom Murphy, blogger and Microsoft PR Useful Distractions: Ringo's message to his fans Click here to open
	Issue 6 - 6 October 2008 Latest News: Lots of political and credit crunch chatter Blog Review: Walkers searches for a new flavour Ask The Unicorn: How to discuss salary with a new employer Well Quoted: Romon Townsend from Penrose Useful Distractions: Take it out on the bubble wrap Click here to open
	Issue 5 - 19 September 2008 Latest News: Lobbyists court the Tories, Lydon gets buttered Blog Review: Seven Cs of change, get press releases graded Ask The Unicorn: Ten golden rules of job interviews Well Quoted: Leila Reuter on the investor relations Useful Distractions: A pet spider for your workstation Click here to open
	Issue 4 - 4 September 2008 Latest News: New site, PRs in war, Olympic winners Blog Review: Future of digital PR, Chrome-zone Ask The Unicorn: Think from another point of view Well Quoted: PR General Practitioner Karen Watt Useful Distractions: Make some sandcastles Click here to open
	Issue 3 - 21 August 2008 Latest News: Stay socially responsible, join the Hoffspace Blog Review: Better measurement, better general knowledge Ask The Unicorn: Get ahead by being fully rounded Well Quoted: Gillian Tong on internal comms challenges Useful Distractions: Kid Carpet, when sport goes wrong Click here to open
	Issue 2 - 6 August 2008 Latest News: PRs still prefer print, rebrands update Blog Review: Women's pay in PR, more new jargon Ask The Unicorn: Networking and how to do it Well Quoted: Madelaine Bennett from Prospero PR Useful Distractions: The Edinburgh Festival Click here to open
	Issue 1 - 23 July 2008 Latest News: PR people in the Media 100, credit crunch jargon Blog Review: Importance of photos, media panic not a solution Ask The Unicorn: How to ask for a pay rise Well Quoted: Ben Matthews from Hotwire PR Useful Distractions: Take the CV spelling test Click here to open