esPResso - a shot of PR in your inbox

espresso is a free weekly e-bulletin for PR practitioners, published by Unicorn Jobs. esPResso provides PR people with news and information about key developments across the communications and media industries, as well as links to blogs, articles and videos that offer valuable tips, 
insights, practical case studies and specialist opinion. esPResso also includes regular advice on personal professional development, and interviews with and columns by communicators working at all levels across all sectors of the PR industry. To read the latest edition click here or check out archive editions below.

	Issue 64 - 25 May 2011 It's the latest esPResso featuring: Twitter makes PR harder and better, third sector to tap government PR procurement, CIPR confirm data loss, Borkowski on injunctions, Olympic ambushing will be online, the most complained about ads, government did want BBC airtime for its comms, are media editing by stats? Plus tips on PR job applications Click here to open
	Issue 63 - 4 May 2011 It's the latest esPResso featuring: New recruit at Unicorn Jobs, APPC not happy with lobbying register, PRCA benchmark survey results out, PR census still open, TV ads lack diversity, RyanAir ad just too sunny, papers run faked Harry story, Which? want digital switch delay, Co-op launch mobile offers. Plus viewpoint from Dianne Lowther Click here to open
	Issue 62 - 15 Apr 2011 It's the latest esPResso featuring: Borkowski to set up new venture, fill out the PR census, be careful with Olympic ambushing, Jack Wills catalogue too raunchy, don't swear in your ads, Wallpaper comes to your iPad, YouTube to commission content. Plus want to be a mentor? Click here to open
	Issue 61 - 7 Apr 2011 It's the latest esPResso featuring: NHS need better reforms comms, CIPR to launch bloggy bit to site, the Royal Wedding bandwagon, Olympic ad spaces sold by auction, Radioplayer is go, Twitter considering brand pages. Plus communicators need to say more with less Click here to open
	Issue 60 - 29 Mar 2011 It's the latest esPResso featuring: CIPR official follower of Team GB, AVEs banned from PR Week awards, Doolittle does Max Factor, what does the future hold, more Carr ad fun, Spurlock on placements, OK mag for sale, Wifi heading to the tube. Plus viewpoint from Suzy Rigg Click here to open
	Issue 59 - 15 Mar 2011 It's the latest esPResso featuring: Freud's new break for independence, Bing's earthquake response criticised, BK boss disses Britain, Sun ad banned for targeting kids, Shortlist launch email title, and was Baby Gaga good PR? Plus tips on quirky job applications Click here to open
	Issue 58 - 4 Mar 2011 It's the latest esPResso featuring: New TBF programme begins, CIPR diversity group meets, the Charlie Sheen PR challenge, government marketing spend rules change, product placement begins, lots of interest in new local TV network, Lucozade partners with Spotify.  Plus viewpoint from Amy Brunsdon Click here to open
	Issue 57 - 18 Feb 2011 It's the latest esPResso featuring: CIPR guide to stats, the 'Big Society' term, PRs who spam, Lords want less ads, UK product placement logo revealed, Pickles hits council papers, Cosmo relaunch website and first Inde spin off ABCs in.  Plus interview with Dan Lambden from Cake Click here to open
	Issue 56 - 10 Feb 2011 It's the latest esPResso featuring: Do you pay your interns, communicating the Big Society, nowhere to hide, Standard Life re-brands, new Yellow Pages ad, PR Week man promoted, might IPC sell off more titles, MySpace is for sale, Tweets are public domain.  Plus what can Wikipedia teach us about press releases Click here to open
	Issue 55 - 27 Jan 2011 It's the latest esPResso featuring: More Andy Coulson, PRCA extend training East, Olympic tips, ASA wonder what "nutritous" means, ad industry dominated by white men, Topman music campaign goes to C4, BBC announce web cuts, Sugar to prnt no more, CDs will go on sale once on air.  Plus viewpoint from Caroline Bernard Click here to open
	Issue 54 - 18 Jan 2011 It's the latest esPResso featuring: Cameron defends his comms man, CIPR launch mentoring programme, PAC in focus, email tips, marketers feel gloomy, Heineken campaign goes global, media page for I, new magazine on autism, Murdoch's iPad paper delayed.  Plus interview with Lewisham Homes' Paul Nezandonyi Click here to open
	Issue 53 - 11 Jan 2011 It's the latest esPResso featuring: FD's rebrand, press release alternatives, the spin word, ASA investigate Palestine ad, first groovy ad of the year, FT launch new service, ITV & NBC to share correspondents, MySpace cuts incoming, a Twitter story.  Plus tips for beating the New Year blues Click here to open
	Issue 52 - 14 Dec 2010 It's the latest esPResso featuring: PRCA appeal links licence ruling, upside of council comms cuts, Holmes Report best agency noms, bad cuts to make, bad press release headlines to use, Sony promote Walkman to shoppers, terrible celebrity ads, new Radio Player incoming, learn from Vodafone, declare your promotional Tweets.  Plus interview with Whizz-Kidz' Rob Dyson Click here to open
	Issue 51 - 8 Dec 2010 It's the latest esPResso featuring: Senior government communicator exits, festive spin tips, Speed man's mankini pledge, branded content up for TV award, Mail and Mirror considered regional paper deal, minister pledges libel rethink, marketeers behind on social media, the impact of the pay wall, Facebook pages for PR people.  Plus what role should analytics play in editorial decisions? Click here to open
	Issue 50 - 2 Dec 2010 It's the latest esPResso featuring: Links licence latest, pitching costs rise, Freud looking for independence again, don't blame it on the cookie, mobile shopping on the rise, IPC launching new interiors title, Telegraph considering pay-wall, Tweet to the circus via Coke, hurrah for holograms.  Plus viewpoint from Paul Nezandonyi Click here to open
	Issue 49 - 25 Nov 2010 It's the latest esPResso featuring: The Taylor Bennett Foundation, The Crapps, Royal Wedding spamming, choose your ads on SeeSaw, is Suits Supply ad provocative or offensive, radio firms to boycott DAB campaing, iPad magazines in the pipeline, 2screening, PR people who tweet. Plus tips for coping with the Christmas party Click here to open
	Issue 48 - 18 Nov 2010 It's the latest esPResso featuring: The Holmes Report's agency stats, CIPR on Eric Pickles's local government comms plans, ad think tank confirms focus, 48 old ads that would offend the modern eye, Take That man's injunction, new Telegraph supplement, new Facebook messaging, and Speed Comms' social media day. Plus interview with Outpost's David Silverman Click here to open
	Issue 47 - 9 Nov 2010 It's the latest esPResso featuring: PRCA launch new post-nominal letters, Tony Hayward reflects on BP's comms failings, online PR is trackable, women more loyal to brands, government reviews ad spend, Peter Kay in new M&S ad, OfCom considering Sky bid, US editor slips up in email, MySpace has one last revamp. Plus the importance of the retweet Click here to open
	Issue 46 - 2 Nov 2010 It's the latest esPResso featuring: PR procurement, charity PR, why not to dictate questions to media, the Meerkat book, the new T-Mo ad, News Corp bites back against demanding celebs, Times releases pay-wall stats, Kiss to go national, how to monitor your Tweets. Plus tips for working from home Click here to open
	Issue 45 - 26 Oct 2010 It's the latest esPResso featuring: Lord Mayor Of London's Dragon Awards, what next for ex-quango PRs?, Edelman boss on CIPR-TV, Dubai rebranded, Debenham launches web-tv channel, Indy launches i, Mirror announces pay-wall plans, Bauer launch men's Grazia, and how should the media use Twitter? Plus viewpoint from Lucy Hensher Click here to open
	Issue 44 - 19 Oct 2010 New look esPResso featuring: PR has more plums than marketing, CIPR announce presidential candidates, Green & Black use taster search to promote chocolate, Indy launch 20-somethings paper, local paper man says no to pay-walls and the Price Chopper debacle. Plus interview with Brunswick Executive Charlotte Robertson Click here to open
	Issue 43 - 12 Oct 2010 New look esPResso featuring: press release spamming charter, more PR tips, PRCA's motor partnership, Joe McElderry says coming out not a publicity stunt, Gap's terrible new logo, Brits like talking brands, Alan Sugar compiles list of hated newspapers, Andrew Marr disses bloggers and Harry Hill arrives online. Plus will Rupert Murdoch's subscription experiment work? Click here to open
	Issue 42 - 5 Oct 2010 New look esPResso featuring: Cake most admired, Borkowski on future challenges, Rooney axed from Coke campaign, Aviva put customers on buildings, BBC consider a new TOTP, Star admits it was wrong on GTA:Moat story and tips on press releases and social media. Plus 25 things NOT to do in the work place Click here to open
	Issue 41 - 28 Sep 2010 New look esPResso featuring: The Guardian's Innovation Awards, analytic tools reviewed, Bright One allies with PRCA, Tower Bridge becomes a billboard, NEC ad screens get interactive, Becks give away music, News Of The World launches new ads, new magazine launches for politicians and TGI Friday goes mobile. Plus viewpoint from Bieneosa Ebite Click here to open
	Issue 40 - 21 Sep 2010 New look esPResso featuring: Corporate Edge, The Student Perspective, Virgin Media's misleading letters, SEAT's music show, the new look Sun magazine, Capital FM's expansion, Tetley's tea people, the crisis lessons from BP, corporate (bitchy) humour and some clever viral videos. Plus interview with interactive CV man Graeme Anthony Click here to open
	Issue 39 - 29 Jul 2010 Latest News: PRCA to launch measurement guidelines Well Quoted: Former Brunswick Intern Junior Ayanbeku Media Review: Mail Online set to go into profit in 2011 Career Tips: Tricky job interview questions and how to answer them Click here to open
	Issue 38 - 15 Jul 2010 Latest News: Sorrell on the rise of PR, Old Spice get social Well Quoted: Melissa Mace , PR Manager for Costa Coffee at Whitbread Media Review: Times paywall up, 6 saved, GMTV no more Career Tips: Things to never do at a job interview Click here to open
	Issue 37 - 22 Jun 2010 Latest News: PR experts criticise BP boss Well Quoted: Helen Trevorrow of Green Row PR Media Review: Standard in profit Career Tips: Feel in a rut in your job? Tips for moving forward Click here to open
	Issue 36 - 27 May 2010 Latest News: Comms challenges of new style government Well Quoted: Sarah Willougby of NHS Hounslow Media Review: BBC Trust consultation ends, Times website previewing Career Tips: How do deal with a moody boss Click here to open
	Issue 35 - 5 May 2010 Latest News: Tories pledge comms cuts, Google still top brand Well Quoted: Jason Gale of Handmade UK Media Review: Fleet Street's political allegiances, new ITV CEO arrives Career Tips: How to quit? Click here to open
	Issue 34 - 13 April 2010 Latest News: New MPs will rely more on social media, PAC launches Well Quoted: Former Brunswick intern Claude Peters Media Review: New owner and editor for Indy, Times announce pay wall launch date Career Tips: How can you boost morale in your team? Click here to open
	Issue 33 - 23 March 2010   Latest News: What will latest political scandal mean for lobbyists? Well Quoted: Rhodri Harries of Kaizo Media Review: Channel 4 criticised by MPs, Facbook tops US web chart Career Tips: Can you move to a PR role in a different sector? Click here to open
	Issue 32 - 9 March 2010   Latest News: ASA extends to social media, Freud gets Olympics Well Quoted: Kate Hartley of Carrot Communications Media Review: BBC cuts, ITV profits, more iPad Career Tips: What do people mean by "cultural fit"? Click here to open
	Issue 31 - 16 February 2010   Latest News: Cameron pledges lobbying rules, Toyota's PR challenges Well Quoted: Roberta Whitter of Brunswick Media Review: The London Weekly, MEN to be sold Career Tips: Where do recruitment consultants fit in? Click here to open
	Issue 30 - 2 February 2010 Latest News: PRCA join NLA battle, new best practice website Well Quoted: Nikki Rooke of Society Of Motor Manufacturers Media Review: The iPad, and new bosses at ITV and C4 Career Tips: Making your CV more effective Click here to open
	Issue 29 - 19 January 2010   Latest News: NLA backtracks, PR industry on the up Well Quoted: Katie Bawler of Eulogy! Media Review: Chris Evans, Jonathan Ross and the Independent Career Tips:  Some New Year career resolutions Click here to open
	Issue 28 - 22 December 2009 Latest News: Unicorn interns in Yorkshire, NLA take to Tribunal Well Quoted: Best of the interviews in 2009 Ask The Unicorn: A past questions round up Click here to open
	Issue 27 - 18 November 2009 Latest News: Developments in political comms, Media Week closes Blog Review: Search engine optimisation for PRs Well Quoted: Dan Humphreys from Markettiers4DC Useful Distractions: Help battle the post backlog (sort of) Click here to open
	Issue 26 - 19 October 2009 Latest News: Unicorn interns, PRCA boss on lobbying Blog Review: Bloggers v traditional journalists Well Quoted: Anna Gawan of IPC Media Useful Distractions: Some radio fails Click here to open
	Issue 25 - 17 September 2009 Latest News: Blogger focuses on lobbyists, lucozade's PR challenge Blog Review: The importance of good punctuation Well Quoted: Richard Dawes from DawBell PR Useful Distractions: Is it a font, or is it a cheese? Click here to open
	Issue 24 - 8 September 2009 Latest News: Interest in Tory conference up, Facebook is king Blog Review: An open letter on consumer feedback Well Quoted: Daljit Bhurji of Diffusion PR Useful Distractions: Stage a Google fight Click here to open
	Issue 23 - 27 July 2009 Latest News: CIPR medals, and the government's Twitter tips Blog Review: Why you should use Twitter Take Two: Examples of great 'branded content' initiatives Well Quoted: Neil Mackinnon of the Edinburgh Fringe Society Useful Distractions: The ultimate consumer complaint - in song Click here to open
	Issue 22 - 13 July 2009 Latest News: Tories stand by their comms man, Guardian 100 Blog Review: Make blog PR personal Take Two: Examples of organisations using Twitter Well Quoted: Kizzi Nkwocha of PRhq Useful Distractions: Mistabishi puts HP into the mix Click here to open
	Issue 21 - 29 June 2009 Latest News: PR man involved in expenses scoop, PR-led hats Blog Review: Less is more when presenting Take Two: Interesting bits of research on social media Well Quoted: Bieneosa Ebite, MD of Bright Star PR Useful Distractions: In memory of Jacko, a one man 'Thriller' Click here to open
	Issue 20 - 15 June 2009 Latest News: Communicating tricky politics + even trickier economies Blog Review: Capitalising on tube strike + some branding blogging Special Feature: Catching up on the Brunswick interns Well Quoted: Dom Whitehurst of Hotwire sister company 33 Digital Useful Distractions: Virtual recession, hard times with The Sims Click here to open
	Issue 19 - 29 May 2009 Latest News: PAC plans published, Abbey brand to go Blog Review: Some recession lessons from McDonalds Take Two: Web tools for producing corporate literature Well Quoted: Dwynwen Williams, Senior Account Director at ATOM PR Useful Distractions: Cut up Sir Alan Click here to open
	Issue 18 - 30 April 2009 Latest News: Pig flu PR, financial PR needs more digital Blog Review: Is PRFail ad PR fail? In defence of McBride Ask The Unicorn: A past questions round up Well Quoted: Shelley Bennett, Press & PR Manager, Brighton Festival Useful Distractions: Beyonce, not singing off key, well, not really Click here to open
	Issue 17 - 9 April 2009 Latest News: PRCA investigate idea theft, PR goes all a Twitter Blog Review: The PR challenge of a political scandal Ask The Unicorn: The pros and cons of going freelance Well Quoted: Stephen Waddington, MD of Speed Communications Useful Distractions: More Twitter-based time wasting! Click here to open
	Issue 16 - 24 March 2009 Latest News: Loewy merge PR agencies, evaluation still important Blog Review: Do you prefer home or office working? Ask The Unicorn: Do my PR skills equip me for a marketing role Well Quoted: James Rowe, Press Office at Firebox Useful Distractions: David Mitchell on rude TV shows Click here to open
	Issue 15 - 10 March 2009 Latest News: PR boosts brand value, the Twitter challenge Blog Review: Is Max Clifford a good PR advocate? Ask The Unicorn: Twelve bits of PR jargon to memorise Well Quoted: Karen Bennett from the International AIDS Society Useful Distractions: How would you deal with this customer? Click here to open
	Issue 14 - 23 February 2009 Latest News: Northern Rock rep review, Cadburys eyebrow fun Blog Review: Social media really is important, and for B2B too Ask The Unicorn: Ten tips for better press releases Well Quoted: James Kingsley, Comms Manager at Marwyn Useful Distractions: Get belly flopping! Click here to open
	Issue 13 - 6 February 2009 Latest News: To disclose or not to disclose, Lydon boosts butter sales Blog Review: Virgin kown publicity isn't PR Ask The Unicorn: What should you be reading? Well Quoted: Nikki Wright, head of music festival PR firm Global Publicity Useful Distractions: Add some unicorns to your website Click here to open
	Issue 12 - 20 January 2009 Latest News: More predictions, quango PR outrage, more BK fun Blog Review: The importance of stories in social media PR Ask The Unicorn: Do you need a public relations degree to work in PR? Well Quoted: Oliver Rawlins, Head Of External Affairs, BBC Worldwide Useful Distractions: Enjoy a bit of human Tetris Click here to open
	Issue 11 - 9 January 2009 Latest News: Is PR recession proof? Should lobbying be registered? Blog Review: Essential skills for 2009 Ask The Unicorn: Will there be entry-level opportunities in PR this year? Well Quoted: Jackie Rowley, Director Of Comms, GMC Useful Distractions: Back To The Future's Tom Wilson's answers song Click here to open
	Issue 10 - 22 December 2008 Latest News: Good causes, online rebrands, burger perfume Blog Review: Add value rather than cut prices Ask The Unicorn: Some New Year career resolutions Well Quoted: Christine Armstrong, Director Of Comms, BBDO Useful Distractions: Why not elf yourself this Christmas? Click here to open
	Issue 9 - 24 November 2008 Latest News: PR spend to rise, Mail chief on privacy Blog Review: A PR's view on Strictly Sergeant Ask The Unicorn: Top tips for giving presentations Well Quoted: Richard Mollet, Director of Public Affairs from BPI Useful Distractions: Dot dash dot - some morse code fun Click here to open
	Issue 8 - 5 November 2008 Latest News: More credit crunch, some Sachsgate and Dr Pepper Blog Review: Hats off to Fiat, is this extension pants? Ask The Unicorn: What should you wear for an interview? Well Quoted: Alex Fordham from music PR agency Scruffy Bird Useful Distractions: Can you click the ball? Click here to open
	Issue 7 - 17 October 2008 Latest News: Banks failing, lots of rebranding Blog Review: How to communicate with bloggers? Ask The Unicorn: Tips for more effective job hunting Well Quoted: Tom Murphy, blogger and Microsoft PR Useful Distractions: Ringo's message to his fans Click here to open
	Issue 6 - 6 October 2008 Latest News: Lots of political and credit crunch chatter Blog Review: Walkers searches for a new flavour Ask The Unicorn: How to discuss salary with a new employer Well Quoted: Romon Townsend from Penrose Useful Distractions: Take it out on the bubble wrap Click here to open
	Issue 5 - 19 September 2008 Latest News: Lobbyists court the Tories, Lydon gets buttered Blog Review: Seven Cs of change, get press releases graded Ask The Unicorn: Ten golden rules of job interviews Well Quoted: Leila Reuter on the investor relations Useful Distractions: A pet spider for your workstation Click here to open
	Issue 4 - 4 September 2008 Latest News: New site, PRs in war, Olympic winners Blog Review: Future of digital PR, Chrome-zone Ask The Unicorn: Think from another point of view Well Quoted: PR General Practitioner Karen Watt Useful Distractions: Make some sandcastles Click here to open
	Issue 3 - 21 August 2008 Latest News: Stay socially responsible, join the Hoffspace Blog Review: Better measurement, better general knowledge Ask The Unicorn: Get ahead by being fully rounded Well Quoted: Gillian Tong on internal comms challenges Useful Distractions: Kid Carpet, when sport goes wrong Click here to open
	Issue 2 - 6 August 2008 Latest News: PRs still prefer print, rebrands update Blog Review: Women's pay in PR, more new jargon Ask The Unicorn: Networking and how to do it Well Quoted: Madelaine Bennett from Prospero PR Useful Distractions: The Edinburgh Festival Click here to open
	Issue 1 - 23 July 2008 Latest News: PR people in the Media 100, credit crunch jargon Blog Review: Importance of photos, media panic not a solution Ask The Unicorn: How to ask for a pay rise Well Quoted: Ben Matthews from Hotwire PR Useful Distractions: Take the CV spelling test Click here to open