unicornnews: Carte Noire offer literary me-time

Coffee firm Carte Noire is about to launch a series of online adverts which the Guardian has dubbed “the thinking woman’s equivalent of the Diet Coke break ads”.

The ads see a number of male celebrities, including Greg Wise, Dan Stevens and Dominic West, the latter best known for playing Detective Jimmy McNulty in ‘The Wire’, reading romance scenes from various classic novels, including ‘Pride & Prejudice’ and ‘Sons And Lovers’, and some newer books like Nick Hornby’s ‘High Fidelity’. Thirty excerpts will feature in total.

The ads suggest that female coffee drinkers might want to sit back and enjoy one of the videos while enjoying some “me-time”, presumably with a cup of Carte Noire coffee in hand.

The campaign, which will launch later this month, also sees the drinks brand partner with Penguin Books, who will be promoting the novels from which the excerpts originate on the website that hosts the videos.

Posted Monday July 6 2009 by Chris Cooke