unicornnews: PR types in Media 100

A handful of marketing and PR professionals once again appear in the MediaGuardian’s 100 list, the broadsheet’s annual list of the top movers and shakers in the media industry. Though it’s the IT sector that has made the biggest impact, with the founders of Google at number one, and the bosses of Apple and Microsoft at 4 and 5 respectively. BBC top man Mark Thomson is at 2, and more traditional media players like the Murdochs (Rupert and son James), outgoing Sun editor Rebecca Wade and the Telegraph’s Will Lewis also appearing in the top ten.

Marketing and PR wise we have to look down to number 15 where we find WPP chief Martin Sorrell, traditionally the highest positioned ad man in the Guardian’s media poll, normally securing his place not only because of the combined ad spend of his agencies, but also because of the PR businesses that sit within his communications group.

Other people from marketing and PR backgrounds in the hundred include the celebrity publicist Max Clifford at 65, the woman who heads up Procter & Gamble’s massive ad budget, Roisin Donnelly, at 66, high profile PR man Matthew Freud at 74, Brunswick founder and chief Alan Parker at 82, that other well known ad man Trevor Beattie at 84, and Finsbury co-founder Roland Rudd at 88

Posted Monday July 13 2009 by Chris Cooke

Related categories: Print Media