unicornnews: Prescott Junior's new digital agency

David Prescott, the son of former Deputy Prime Minister John Prescott, and a former Head Of Media at Geronimo Communications (now Kindred), has launched a new London-based digital PR consultancy which will seemingly help left-leaning political organisations harness the power of the internet, and social media, as a communication tool.

Prescott will be joined at the new venture, which will be called Game Changer, by PR Week columnist Alex Hilton. He is also a co-founder of LabourHome.com, the online hub for grass roots Labour supporters.

The two men were also recently involved in setting up Labour’s Go-Fourth project, a website already campaigning in a bid to win the political party a fourth term in government, and collaborated on the ‘Give Up The Bonus’ campaign, which focused public opposition to the large bonus rewarded to former RBS boss Fred Goodwin.

Commenting on the new venture, Prescott told PR Week: “We’ve set up the consultancy because we really want to put web 2.0 at the very heart of all our campaigns”.

The new agency already has two clients – left-wing magazine Tribune, and one of the UK’s biggest trade unions Usdaw.

Posted Tuesday June 30 2009 by Chris Cooke