unicornnews: Borkowski buy Beatwax

PR firm Borkowski has acquired London-based youth and event marketing agency Beatwax in a bid to extend the range of PR and marketing services it is able to offer.

Beatwax is a long established youth PR firm. In the early days it was very active in the music PR sector, often using the impressive roster of artists it represented to demonstrate to brands who wanted to engage with young consumers that they had a direct link to the ‘in crowd’. In more recent years the firm moved more into working with consumer brands looking for youth or event-based campaigns, though they remain active in the film PR space.

Borkowski have bought the agency off its current owners PPC Group in a cash deal. Confirming the purchase, the company’s founder, Mark Borkowski, told reporters: “There is a similar culture fit and we do what they can’t and they do what we can’t. This will strengthen our ability to do measurable ground-breaking work and deliver what clients need now and into the future”.

Moving forward, Beatwax will be branded as Beatwax@Borkowski.

Posted Friday March 27 2009 by Chris Cooke

Related categories: Mergers & Acquisitions