unicornnews: Publicis restructure PR business

Paris-based advertising giant Publicis Groupe has announced plans to restructure the PR agency part of its business, creating one umbrella brand under which all its corporate communication agencies will sit. The umbrella brand will take the name of one of its bigger PR divisions, MS&L Worldwide. Also sitting within the all new MS&L Group will be Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events.

The Group will be overseen by Olivier Fleurot, who will take on the role of Group CEO. He has reportedly been overseeing both MS&L Worldwide and the Publicis Consultants Worldwide since those agencies’ respective bosses departed earlier this year.

Explaining the move to bring all of the Publicis PR operations under one division, Fleurot said in a statement: “By sharing best practices and knowledge across regions, we provide clients with a seamless and consistent approach and help them to manage their most pressing business and communications needs. In a fast-changing world undergoing unprecedented transformation, our clients are looking for an organisation that provides both global scale and specialised services. Our network, under one brand, one leadership team, and a common purpose, will be able to meet the challenge”.

Posted Monday November 16 2009 by Chris Cooke