IPC launch new interiors title

MEDIA NEWS BITE: Magazine makers IPC will launch a new mass-market title for the homes and interiors market next year. Think of a less cool (less pretentious?) version of Wallpaper aimed at a much more mainstream readership. The new title, called Style At Home, will be soft launched in February next year with plans to roll it out properly in early summer.

There are plenty of titles already operating in this space, especially if you count all the home and interior pieces you get in the weekend newspaper supplements, but insiders say IPC reckon that, with a more mainstream approach to this area, there is a gap in the market. We’ll see I guess. Still, should be a great new outlet for PRs operating in this space.

Posted Thursday December 2 2010 by Chris Cooke