Mobile shopping on the rise

MARKETING COMMS NEWS BITE: One in ten British consumers will use their mobile phone to buy some Christmas presents this year as the smart phone really comes of age. And, according to figures compiled by Tesco, a third of people now use their mobile phones as shopping devices. In the US a Mobile Marketing Association found a similar number of consumers planning to do some festive shopping via their phone this year.

All of which surely makes mobile-phone-based marketing and communications activity a bigger priority in 2011. Mobile marketing has a lot in common with other online-based communications activity, though consumers interact with mobile devices in different ways to their PC at home or work. Agencies who can find ways to fully exploit the mobile internet as a communications channel could find themselves at a big advantage in the coming year as the good old phone handset becomes a purchasing device for ever more people.

Posted Thursday December 2 2010 by Chris Cooke