Pitching costs rise

CORPORATE COMMS NEWS BITE: PR agencies are spending more and more on pitching for new business according to a survey by the Healthcare Communications Association. They say that the amount of money spent on pitching continues to rise above any increases in the average agency’s turnover.

And Mark Swainson of one health comms agency, Virgo Health, agrees that the effort going into pitches now is more then ever. He told PR Week: “There’s no such thing as a simple pitch any more. We’re expected to draw on a bigger breath of deliverables; therefore a pitch must draw in from a number of diverse types of inputs, such as digital and public affairs. To stand out form the crowd, there seems to be more of an onus on creativity. There’s a big creative element to how we present and this comes at a cost”.

Posted Thursday December 2 2010 by Chris Cooke