Tweet to the circus via Coke

DIGITAL NEWS BITE: Coca-Cola are giving people the chance to post messages on their rather large ad sign in London’s Piccadilly Circus via Twitter. Consumers are invited to follow Coke on the micro-blogging website and to then tweet a festive message to @cokezone.

The best of those messages will then be displayed on the Coke ad screen, which can be seen via a webcam on the drink firm’s website. Obviously messages are being vetted so to avoid offensive remarks or inevitable “I drink Pepsi” contributions. Those tweeters whose messages will be displayed in Piccadilly Circus will be tweeted back, with five minutes to get online to the webcam webpage to check it out.

Posted Thursday December 2 2010 by Chris Cooke