Holy crap, what a press release!

CORPORATE COMMS NEWS BITE: A press release issued by a quirky online retail company called Woot.com has been garnering some online comment, most of it positive, for the way it dealt with a usually dry topic – a takeover – in a suitably quirky way.

Announcing that they had been bought by Amazon, Woot’s press office issued the following statement: “Holy crap! Woot has signed an agreement with Amazon – yes, the Amazon – to become an independent subsidiary of the ecommerce colossus. Woot HQ will remain in Carrollton, Texas, and will operate as autonomously as other Amazon companies like Zappos and Audible. More details forthcoming after we pick our eyeballs up off of the floor. Anybody see where Lefty rolled off to?” A more serious announcement did later follow.

Check some comments on the informal announcement at the PR Newser website.

Posted Wednesday December 8 2010 by Chris Cooke