Have some delayed gratification

MEDIA NEWS BITE: The International Editor of Time Out, Marcus Webb, is launching a new premium-priced quarterly magazine called Delayed Gratification which will round up developments in politics, science, culture and sport from the previous three months. He says that with a little more time to reflect on and reconsider world events his magazine will be able to offer an alternative look at the world to the rolling-news media.

Webb, who will continue to work at Time Out in addition to editing the new title, thinks Delayed Gratification is a perfect publication for the flagging print media market, and provides a great medium for certain advertisers.

He told Media Week: “The magazine is not a mass market title, it’s a targeted and high quality publication offering an uncluttered advertising environment. As such we’ll be looking at high-end advertising brands in the financial, luxury goods, automotive and travel categories which we believe would match the audience profile”.

Posted Tuesday December 14 2010 by Chris Cooke