Sony promote Walkman to shoppers

MARKETING COMMS NEWS BITE: Sony are planning some experiential marketing to educate the kids that when it comes to portable music devices, it’s the ‘walkman’ you should be digging, not this new fangled iPod nonsense.

The electronics giant will be touring a ‘Walkman Studio’ in various shopping centres around the country in which bored shoppers can partake in a little karaoke or dancing, posting evidence of their efforts to their social media profiles, if they dare. The aim, in among all the young shoppers singing and dancing, is to promote the latest digital Walkman range, the E series.

Sony’s Walkman marketing man Omar Gurnah told Marketing: “We want to give young people the opportunity to touch and try the new Walkman E Series from Sony, and to experience all the great features and wide range of colours available. The Walkman Studio creates a fun and engaging experience-led campaign, giving young people the chance to get their hands on a Walkman”.

Posted Tuesday December 14 2010 by Chris Cooke