unicornnews: Freud to lead Olympic comms

It’s been reported that Matthew Freud’s PR agency has been appointed to the take the lead in communications activity for the 2012 London Olympics.

It is thought Freud Communications will lead the wide-ranging communications brief that will be attached to the Olympics games, with a portfolio of other agencies then brought on to deal with specific areas or mini-projects.

Freud’s company owns 20% in sports agency Pitch PR, who may well be involved in this brief. Freud Communications is in turn half owned by the Publicis Groupe, who may therefore get involved in the international dimension to the campaign.

A spokesman for the games would be not be drawn on their PR plans, telling the Guardian: “We are in the process of appointing a number of roster agencies to work on a range of campaigns between now and 2012. The procurement is ongoing”.

Posted Wednesday March 10 2010 by Chris Cooke