unicornnews: Eurostar recruit Jarvis

I suspect for Eurostar the Icelandic volcano that grounded North Europe’s planes couldn’t have come at a better time.

Following Christmas’s “trains stuck in tunnels” debacle, and allegations of poor customer service as passengers were left stranded at St Pancras, now it was the airlines who were struggling to cope while, in many cases, Eurostar came to the rescue, putting on extra trains and resisting the temptation to artificially hike prices. And, while Christmas’s broken trains possibly sent some London-to-Paris travellers back to the planes, the lack of air travel for a week may have turned a new set of customers onto the benefits of going by train.

Meanwhile Eurostar’s more traditional PR offensive continues. The latest development is that the train firm has hired former Pulp frontman and current BBC 6music DJ Jarvis Cocker to head up a cultural marketing programme which will offer travellers discounts to culture-based attractions at the train firm’s destination cities.

Posted Wednesday May 5 2010 by Chris Cooke

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