CORPORATE COMMS LINK: Government and their communicators need to work hard to persuade the public that David Cameron’s much waffled about “big society” is more than just a political cliche. Not my words, but the opinion of the CEO of the CIPR, Jane Wilson (pictured), who has written a blog about the communication challenges around Cameron’s grand plan.

With the government now trying to turn the vague concept of “the big society” into tangible policies and projects, Wilson writes: “The Big Society is currently a philosophy rather than an action plan, but the transfer of power it would bring if it becomes political reality creates several communications challenges and the public relations profession will be fundamental to its success or failure”.

She continues: “This is about all things local – and central government may not be the best place from which to communicate the substance of the idea. The big society is a message that must resonate outside Whitehall and in the communities that will be at the cutting edge. The results of the government’s efforts at communicating it so far do not seem to reflect this”.

Read Jane’s blog here and watch a discussion about the communication challenges of ‘TBS’ on CIPR-TV here.

Posted Thursday February 10 2011