CORPORATE COMMS LINK: Say what you like about Richard Keys and Andy Gray, but that’s surely the fastest fall-from-grace-to-high-profile-new-job turn-around anyone in the public eye has ever managed.

But before TalkSport announced this week that they were signing up football’s favourite chauvinists after their departure from Sky Sports last month, PR guru Mark Borkowski considered the response of a certain Jeremy Clarkson to the Keys/Gray debacle, to the effect that c’lebs shouldn’t be judged for their off-air remarks.

Mark doesn’t agree. He writes: “If you are in public life in 2011, be you a sports commentator, a chief executive of a major company, a politician, a pop star, a journalist or an actor, you need to be on message at all times. There is no off the record any more. You are a target and anyone has the means of catching you digitally and transmitting unwanted, candid moments up on the net in minutes where your conduct will be judged. If Twitter and Facebook can start a revolution in Egypt, it can take down a brand or a celebrity with ease”.

Read Mark’s full blog and tips for those in the public eye here.

Posted Thursday February 10 2011